The Power of Reputation and Referrals in Business Brokerage
In the world of business brokerage, reputation is not just a buzzword; it’s the cornerstone of success.
Especially in some specific niches, especially in Customs Brokerage and Freight Forwarding.
At Albion Mergers and Acquisitions, we’ve harnessed the power of our reputation over 30+ years to build a robust referral network that’s as dynamic as it is diverse. Here’s how we leverage LinkedIn, our website, email marketing, and industry trade shows to grow our referral network and foster meaningful connections.
And all that is the key to how we successfully connect Business Sellers in this space with qualified and knowledgeable buyers.
Our website: The Digital Handshake
Our website serves as the digital handshake for prospective clients and partners. It’s where we showcase our successful track record, client testimonials, and the breadth of our services.
By providing valuable resources and thought leadership articles, we’ve created a platform that not only educates but also encourages visitors to share our content—turning them into advocates for our brand.
Email Marketing: Personalized Engagement at Scale
Email marketing has been a game-changer for us, allowing personalized communication with our network at scale. But that’s only successful because of our decades of helping business owners sell, OR transition into a different role in their company.
When you connect businesses and the people that own them with their future, exiting or expanding, people tend to want to hear from you.
We keep our audience informed and engaged. This consistent touchpoint keeps Albion MA top-of-mind and prompts recipients to share our content with their own networks, effectively amplifying our reach.
Want to join our email list? Just fill out this quick form and say so: Contact – Albion Mergers and Acquisitions (albionma.com)
LinkedIn: The Professional Networking Powerhouse
LinkedIn has changed in the past few years!
What used to be nothing more than a glorified Job Board is now a digital social media platform where professionals connect.
Great organizations like the NCBFAA have a big presence there… and so do we!
By actively engaging with industry leaders, sharing worthwhile content as well as business sale listings we’ve earned both followers and new friends in the business.
It’s generating some serious word of mouth that inspire inquiries from freight forwarding and customs broker businesses wanting to sell.. and more importantly wanting to grow through acquisition.
But all of that only works well because of our reputation in the marketplace and current relationships with people and businesses like yours.
Industry Trade Shows: Face-to-Face Connection
There’s no substitute for face-to-face interaction, and industry trade shows have been a fertile ground for cultivating our referral network.
In fact, at each of the NCBFAA events that we attend or exhibit, we encourage attendees at all stages of their exit planning; interest, planning, ready to sell or those looking into purchasing, to schedule a 1 on 1 with us at the booth.
Just a quick meeting to see if we’re a fit – it can make all the difference!
By attending and meeting at these events, we’ve solidified existing relationships and sparked new ones. These in-person connections often lead to word-of-mouth referrals, as the personal bonds formed at these events are based on real-life interactions and trust.
Conclusion
At Albion Mergers and Acquisitions, we understand that a strong referral network is built on more than just transactions—it’s built on trust, expertise, and the human touch.
By leveraging our 30+ years of connecting with peers as well as meeting new friends on LinkedIn, our website, through email marketing, and industry trade shows, we’ve created a referral ecosystem that not only grows our business but also adds value to our clients and partners.
It’s this commitment to excellence and connection that sets Albion MA apart in the business brokerage industry.
Ready to take the next step on your business journey? Call us today (305) 290-1315